LED lighting to popularize civil market
Release date:2014-09-09 00:00 Source: Views:
Under the state council and the energy saving and emission reduction work conference on climate change, prime minister li keqiang stressed that must be finished with hard measures YingRenWu energy saving and emission reduction. From premier li keqiang to talk, we can see the future in the energy saving and emission reduction, the government will give strong support. Small make up that LED as a new energy industry, the future will be hard to take measures to intensify efforts to promote industrial popularization. For as we are in the industry and for large LED industry policy form when? Industry development direction and how? ...... To this, some views are analyzed in view of these questions, reference for the industry.
Layout: form relatively complete industrial chain
Since the start of the global LED industry chain company's share price has the obvious rise, the a-share companies is lagging, given the market underestimated the family lighting after the outbreak of LEDOFweek semiconductor lighting industry net upward flexibility, short-term pullback could usher in A golden opportunity of industry overall arrangement.
"Energy conservation and emissions reduction" conference behind: nearly LED lighting popularize civil market
LED industry upstream is mostly produced epitaxy and chip manufacturing. Upstream link in LED industry chain of high technical content, the equipment investment is large, at the same time, profit margins in the whole industry chain is relatively high. 2014 will be the chip industry gross margin phase of ascension. In the second quarter of 2013 has reached basic chip production capacity, supply and demand balance effectively, three, four quarter chip prices have stabilized, basically the whole three or four quarter prices fell about 10%. This year is expected to chip price drop is at ten o 'clock, and in the second quarter is likely to be structural shortage. Target selection, advice to focus on those in the led industry has accumulated for a long time, and have into this, scale advantages and integration of upstream and downstream of the ability of leading enterprises.
A can directly benefit the middle packaging companies. 2014 until next year is the stage of the integration of packaging industry, many small and medium-sized companies will exit the market, after completion of the integration of encapsulated the pattern will be more clear and stable. From earnings forecast, many packaging companies in the fourth quarter of 2013 has achieved good growth, this trend will continue in 2014. Data show that in 2013 China's seal industry scale of 47.3 billion yuan, up 19% year on year, is expected to reach 60 billion yuan (us $2015.
The downstream side, the light source is finally could make the biggest area in the future. On a world scale, lighting industry is commonly by the light source enterprise to control the voice. To now, the domestic did not form a powerful brand to LED lamps and lanterns, basic the channels of the traditional advantage of domestic enterprises the same starting line, so future has advantages in technology, product control, management of the enterprise will gradually achieve advantage; Second, the traditional channels also holds the very big superiority, but the Internet channel will play a more important role, downstream to watch this year is light source companies will greatly to brand, and increase investment in electricity in the Internet. Among them, in the field of energy-saving lamps have occupied the commanding heights of the traditional brand and channel manufacturer of lamps and lanterns is expected to take the lead in the future competition to stand out, comprehensive power.
Goal: civil lighting is the largest market
LED lighting as the importance of energy conservation and environmental protection products, has gained popularity, continuously go deep into the rural market. As the rural residents' living standard gradually improve, their level of demand for new products is also rising. It is conceivable that this for emerging industries, how attractive is a big birthday cake. How to make the LED to benefit to the people?
1, stand in the perspective of enterprise, to targeted product development, enhance the promotion of brand, service to be more in place. Rural consumers tend to be "hypocrite, figure good-looking", and "quality assurance, security" is their demands. Because of this, rural consumers more "superstitious" brand. So, when the rural enterprise established channels will be targeted, must conform to the farmers' consumption habits.
In terms of branding, including wall advertising and store recruit (after the city an important state roads, provincial roads, county and town on either side of the room OFweek semiconductor lighting net house; the entrance to the village, the village committee, a store, etc.), a banner across the street and the radio loudspeakers, movies to the countryside to implant, caravan direct marketing, etc., are all effective means of advertising communication.
2, the agent should be targeted, the energy equilibrium, cultivate the rural market. Local agents is the core power to promote the development of the local market directly, if the agent for its distribution network not smell, or "inaction", then the distribution network as general agent "breadbasket", in this way, will form a vicious circle. Three or four levels of the distribution is also nots allow to ignore. Therefore, agencies should pay more attention to distributors, from the aspects such as logistics, propaganda and service effort.
3, distributor shall divide-and-conquer, gathered, spreading brand reputation in a timely manner. Local distributor should be the most understanding of local consumers, they can put the district, the villages of the contractor, construction, decorate worker gathered together, let them help recommended products, and to give a certain percentage points. , on the other hand, one-on-one service, for rural areas, this is not difficult to do.
Although the civil market on the use of LED, still exist many drawbacks. But small make up to believe that "the government support," + "market regulation in place", "enterprise benign competition", and is driven by three rounds of LED civil market became popular just around the corner.